Caffè Barbera
More than 140 years of history to be told
to coffee lovers.
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The project
The online history of the oldest
coffee shop in Italy
Caffè Barbera is one of those tales one would like to live, or at least be told. There are over 140 years of history and six generations of entrepreneurs in charge of producing and distributing one of the best traditional coffees. After many years expanding and evolving, they have decided to invest their resources by redesigning and launching their first online store.
Tradition and innovation
It was not easy to connect them together, but nowadays the site and the online store of Barbera are able to project the two values that have always been the core of this enterprise.
A whole new purchasing experience
Caffè Barbera's store includes some new concepts for the customer that makes it's browsing intuitive and easy, increasing the conversions and reducing the drop-out rates while purchasing.
Leading role of
the product
The product is the unique selling point (USP) of the store. Every page has detailed information and allows the customer to select the most suitable product according to their needs.
Six generations
of entrepreneurs
Any good story deserves to be told and lived through emotions and memories.
Platform & Store Online
The oldest coffee shop in Italy
goes online.